Siemens - AI Solutions for Enterprise Products
Leading design for 0→1 AI solutions & design systems in multiple CMMS/EAM products to surface insights and ensure scalability.
B2B SaaS
B2B SaaS
0→1 AI Workflows
0→1 AI Workflows
Design Systems
Design Systems
Asset Management
Asset Management
Smart Infrastructure - Brightly Software (SI BSW)
Smart Infrastructure - Brightly Software (SI BSW)
Brightly's SaaS products allow enterprise clients—spanning manufacturing, education, healthcare, and government—manage a combined portfolio of over $200 billion in physical asset values.
However, clients were struggling with inefficient, manual workflows that led to redundant tasks and unexpected equipment downtime, driving up operational costs and creating significant data integrity challenges.
I joined the team as a lead designer on AI initiatives to tackle these challenges directly. My mission was to design intelligent, scalable solutions that move maintenance from a reactive, manual process to a proactive, data-informed one.
Brightly's SaaS products allow enterprise clients—spanning manufacturing, education, healthcare, and government—manage a combined portfolio of over $200 billion in physical asset values.
However, clients were struggling with inefficient, manual workflows that led to redundant tasks and unexpected equipment downtime, driving up operational costs and creating significant data integrity challenges.
I joined the team as a lead designer on AI initiatives to tackle these challenges directly. My mission was to design intelligent, scalable solutions that move maintenance from a reactive, manual process to a proactive, data-informed one.
Brightly's SaaS products allow enterprise clients—spanning manufacturing, education, healthcare, and government—manage a combined portfolio of over $200 billion in physical asset values.
However, clients were struggling with inefficient, manual workflows that led to redundant tasks and unexpected equipment downtime, driving up operational costs and creating significant data integrity challenges.
I joined the team as a lead designer on AI initiatives to tackle these challenges directly. My mission was to design intelligent, scalable solutions that move maintenance from a reactive, manual process to a proactive, data-informed one.
MY ROLE
MY ROLE
MY ROLE
Product Design Intern (Lead Designer on AI Initiatives)
Product Design Intern (Lead Designer on AI Initiatives)
Product Design Intern (Lead Designer on AI Initiatives)
TIMELINE
TIMELINE
TIMELINE
May 2025 - August 2025
12 Weeks
May 2025 - August 2025
12 Weeks
May 2025 - August 2025
12 Weeks
TEAM
TEAM
TEAM
Product Design Manager
Product Design Buddies
Product Managers
UX Researchers
Engineers
Sales & Client Success
Product Design Manager
Product Design Buddies
Product Managers
UX Researchers
Engineers
Sales & Client Success
Product Design Manager
Product Design Buddies
Product Managers
UX Researchers
Engineers
Sales & Client Success
PLATFORMS
PLATFORMS
PLATFORMS
Asset Essentials – Desktop, Mobile Native
Next-Gen A&M – Desktop, Mobile Native iOS, Progressive Web App (PWA)
Asset Essentials – Desktop, Mobile Native
Next-Gen A&M – Desktop, Mobile Native iOS, Progressive Web App (PWA)
Asset Essentials – Desktop, Mobile Native
Next-Gen A&M – Desktop, Mobile Native iOS, Progressive Web App (PWA)
ORG
ORG
ORG
Smart Infrastructure – Brightly Software
Product Management > Product Design > Asset Management Pod
Brightly AI Team (Asset Essentials & Next Gen A&M)
Smart Infrastructure – Brightly Software
Product Management > Product Design > Asset Management Pod
Brightly AI Team (Asset Essentials & Next Gen A&M)
Smart Infrastructure – Brightly Software
Product Management > Product Design > Asset Management Pod
Brightly AI Team (Asset Essentials & Next Gen A&M)
While the specifics of my internship are under a NDA and password protected, here are my key contributions and impact:
While the specifics of my internship are under NDA, here are my key contributions and impact:
Led the end-to-end UX design for two foundational AI features, delivering validated, engineering-ready POCs projected to reduce client operational costs by up to 10% and improve technician efficiency by 20%
Led the end-to-end UX design for two foundational AI features, delivering validated, engineering-ready POCs projected to reduce client operational costs by up to 10% and improve technician efficiency by 20%
Drove the transition of core product experiences to the new Siemens iX Industrial Experience Design System, translating over 100 legacy components and interaction patterns from a legacy design system to ensure a cohesive and modern user experience during a company-wide migration.
Drove the transition of core product experiences to the new Siemens iX Industrial Experience Design System, translating over 100 legacy components and interaction patterns from a legacy design system to ensure a cohesive and modern user experience during a company-wide migration.
Prototyped a suite of future-facing AI concepts to define the product vision for a next-generation intelligent maintenance platform.
Prototyped a suite of future-facing AI concepts to define the product vision for a next-generation intelligent maintenance platform.
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Final Takeaways
Final Takeaways
Final Takeaways
Be a Proactive Self-Starter.
Be a Proactive Self-Starter.
I learned to always seek out opportunities without waiting for guidance. During an engineering holdup, I took the initiative to start a side project redesigning my features for the upcoming Siemens iX Design System. This eventually became a full project and proved valuable to the team.
I learned to always seek out opportunities without waiting for guidance. During an engineering holdup, I took the initiative to start a side project redesigning my features for the upcoming Siemens iX Design System. This eventually became a full project and proved valuable to the team.
Intentional Communication Drives Global Collaboration.
Intentional Communication Drives Global Collaboration.
My experience working with designers, PMs, and engineers across a 12-hour time difference (NA & APAC) reinforced the principles of Brightly’s global transformation. I learned to be intentional and proactive, not reactive, balancing detailed asynchronous updates in Figma and Teams Chat with empathetic scheduling of live meetings. This taught me that successful global collaboration is built on curiosity and a shared willingness to work toward a common goal, regardless of geography and cultural differences.
My experience working with designers, PMs, and engineers across a 12-hour time difference (NA & APAC) reinforced the principles of Brightly’s global transformation. I learned to be intentional and proactive, not reactive, balancing detailed asynchronous updates in Figma and Teams Chat with empathetic scheduling of live meetings. This taught me that successful global collaboration is built on curiosity and a shared willingness to work toward a common goal, regardless of geography and cultural differences.
AI is About Human Support, Not Automation.
AI is About Human Support, Not Automation.
Good AI UX in critical enterprise applications isn't about full automation, but rather human decision support. The goal is to build trust and clarity, creating a copilot experience rather than an autopilot. I learned to design user-facing AI in a way that preserves trust, reduces cognitive load, and bridges the gap between complex backend logic and a user-friendly interface.
Good AI UX in critical enterprise applications isn't about full automation, but rather human decision support. The goal is to build trust and clarity, creating a copilot experience rather than an autopilot. I learned to design user-facing AI in a way that preserves trust, reduces cognitive load, and bridges the gap between complex backend logic and a user-friendly interface.