Hi, I'm Edin.

I design systems that turn complexity into clarity. At Siemens, I worked on AI-powered features for products that streamline asset management & maintenance to help organizations operate more efficiently.

At UCLA I study Cognitive Science (Specialization in Computing), where I explore how humans interact with technology and information.

Whether it's designing interfaces, analying data, or exploring AI's potential, I love turning ideas into products that are intuitive, insightful, and impactful.

I design systems that turn complexity into clarity. At Siemens, I worked on AI-powered features for products that streamline asset management & maintenance to help organizations operate more efficiently.

At UCLA I study Cognitive Science (Specialization in Computing), where I explore how humans interact with technology and information.

Whether it's designing interfaces, analying data, or exploring AI's potential, I love turning ideas into products that are intuitive, insightful, and impactful.

[ Beyond the screen, you'll probably find me... ]

Capturing moments and cool experiences through my camera 📸

Capturing moments and cool experiences through my camera 📸

Capturing moments and cool experiences through my camera 📸

Hunting for the best food spots on Google Maps and Beli 😋

Hunting for the best food spots on Google Maps and Beli 😋

Hunting for the best food spots on Google Maps and Beli 😋

Traveling to new places both local and international ✈️

Traveling to new places both local and international ✈️

Traveling to new places both local and international ✈️

Experience

I design platforms that help people make sense of complexity—whether that’s streamlining maintenance operations, navigating evacuations, or building tools for better learning. My work spans: - AI (GenAI, Enterprise, Industrial, Predictive, Conversational) - B2B SaaS - Internal platforms - FinTech - E-commerce systems - EdTech All with a focus of turning data-heavy workflows into intuitive and insightful, human-centered experiences. I operate at the intersection of design, data, and behavior to deliver tools that are as actionable as they are usable. Across roles in product design, UX research, and product management, I’ve led design from early discovery to system-level execution, collaborating with engineers, PMs, and business stakeholders along the way, incorporating the use of design systems to scale.

Experience

I design platforms that help people make sense of complexity—whether that’s streamlining maintenance operations, navigating evacuations, or building tools for better learning. My work spans: - AI (GenAI, Enterprise, Industrial, Predictive, Conversational) - B2B SaaS - Internal platforms - FinTech - E-commerce systems - EdTech All with a focus of turning data-heavy workflows into intuitive and insightful, human-centered experiences. I operate at the intersection of design, data, and behavior to deliver tools that are as actionable as they are usable. Across roles in product design, UX research, and product management, I’ve led design from early discovery to system-level execution, collaborating with engineers, PMs, and business stakeholders along the way, incorporating the use of design systems to scale.

Experience

Siemens [Smart Infrastructure BSW]

Product Design Intern

2025 Designing AI-powered UX systems to reduce duplicate work orders, enable predictive maintenance, streamline technician workflows, and cut operational costs. Built modular design components and data-driven interfaces used across a suite of asset management products. Coordinated cross-functional collaboration with colleagues across 7 time zones, ensuring smooth communication and timely deliverables among teams in North America, Europe, and Asia-Pacific.

HARMAN International

Business Technology Consultant, Contract

2025 Delivered blockchain integration and digital payment system strategies across B2B and B2C commerce; prototyped fintech UX flows to future-proof consumer experiences.

SoFi Technologies

FinTech Product & Strategy Extern

2025 Explored fintech product strategy in an immersive program focused on innovation in consumer finance, digital UX, and data-informed product design. Pitched product ideation to company leadership at SF HQ.

Innovate@UCLA

Product Manager

2025 Led early-stage ideation and product strategy for an AI-powered evacuation intelligence platform. Translated complex disaster scenarios into user flows, wireframes, and interface concepts for real-time routing and decision support. Used IBM Carbon Design System for streamlined design iteration.

UCLA Student Media – DevOps

Product Design Manager

2025 – Present Managed a team of 7 designers across multiple digital products. Launched real-time enrollment tracking on Bruinwalk and developed an in-house platform for photo studio e-commerce and client workflows.

ASUCLA – Computer Operations

IT Technical Assistant

2025 – Present Provided IT support for 2,000+ staff. Maintained infrastructure through hardware support, network setup, and secure workstation deployment across internal systems.

OnYourMark Education (via Develop For Good)

Product Designer

2024 – 2025 Shipped a unified dashboard to centralize student data and boost tutor efficiency in an education SaaS platform. Led end-to-end UX, from research to scalable component design.

UCLA Visual Intelligence Lab

Undergraduate Research Assistant

2024 Engineered custom multi-agent RL environments in Python to support cognitive modeling research. Implemented reinforcement learning algorithms and decision-making simulations at the intersection of AI and behavioral science.

Siemens [Smart Infrastructure BSW]

Product Design Intern

2025 Designing AI-powered UX systems to reduce duplicate work orders, enable predictive maintenance, streamline technician workflows, and cut operational costs. Built modular design components and data-driven interfaces used across a suite of asset management products. Coordinated cross-functional collaboration with colleagues across 7 time zones, ensuring smooth communication and timely deliverables among teams in North America, Europe, and Asia-Pacific.

HARMAN International

Business Technology Consultant, Contract

2025 Delivered blockchain integration and digital payment system strategies across B2B and B2C commerce; prototyped fintech UX flows to future-proof consumer experiences.

SoFi Technologies

FinTech Product & Strategy Extern

2025 Explored fintech product strategy in an immersive program focused on innovation in consumer finance, digital UX, and data-informed product design. Pitched product ideation to company leadership at SF HQ.

Innovate@UCLA

Product Manager

2025 Led early-stage ideation and product strategy for an AI-powered evacuation intelligence platform. Translated complex disaster scenarios into user flows, wireframes, and interface concepts for real-time routing and decision support. Used IBM Carbon Design System for streamlined design iteration.

UCLA Student Media – DevOps

Product Design Manager

2025 – Present Managed a team of 7 designers across multiple digital products. Launched real-time enrollment tracking on Bruinwalk and developed an in-house platform for photo studio e-commerce and client workflows.

ASUCLA – Computer Operations

IT Technical Assistant

2025 – Present Provided IT support for 2,000+ staff. Maintained infrastructure through hardware support, network setup, and secure workstation deployment across internal systems.

OnYourMark Education (via Develop For Good)

Product Designer

2024 – 2025 Shipped a unified dashboard to centralize student data and boost tutor efficiency in an education SaaS platform. Led end-to-end UX, from research to scalable component design.

UCLA Visual Intelligence Lab

Undergraduate Research Assistant

2024 Engineered custom multi-agent RL environments in Python to support cognitive modeling research. Implemented reinforcement learning algorithms and decision-making simulations at the intersection of AI and behavioral science.

Siemens [Smart Infrastructure BSW]

Product Design Intern

2025 Designing AI-powered UX systems to reduce duplicate work orders, enable predictive maintenance, streamline technician workflows, and cut operational costs. Built modular design components and data-driven interfaces used across a suite of asset management products. Coordinated cross-functional collaboration with colleagues across 7 time zones, ensuring smooth communication and timely deliverables among teams in North America, Europe, and Asia-Pacific.

HARMAN International

Business Technology Consultant, Contract

2025 Delivered blockchain integration and digital payment system strategies across B2B and B2C commerce; prototyped fintech UX flows to future-proof consumer experiences.

SoFi Technologies

FinTech Product & Strategy Extern

2025 Explored fintech product strategy in an immersive program focused on innovation in consumer finance, digital UX, and data-informed product design. Pitched product ideation to company leadership at SF HQ.

Innovate@UCLA

Product Manager

2025 Led early-stage ideation and product strategy for an AI-powered evacuation intelligence platform. Translated complex disaster scenarios into user flows, wireframes, and interface concepts for real-time routing and decision support. Used IBM Carbon Design System for streamlined design iteration.

UCLA Student Media – DevOps

Product Design Manager

2025 – Present Managed a team of 7 designers across multiple digital products. Launched real-time enrollment tracking on Bruinwalk and developed an in-house platform for photo studio e-commerce and client workflows.

ASUCLA – Computer Operations

IT Technical Assistant

2025 – Present Provided IT support for 2,000+ staff. Maintained infrastructure through hardware support, network setup, and secure workstation deployment across internal systems.

OnYourMark Education (via Develop For Good)

Product Designer

2024 – 2025 Shipped a unified dashboard to centralize student data and boost tutor efficiency in an education SaaS platform. Led end-to-end UX, from research to scalable component design.

UCLA Visual Intelligence Lab

Undergraduate Research Assistant

2024 Engineered custom multi-agent RL environments in Python to support cognitive modeling research. Implemented reinforcement learning algorithms and decision-making simulations at the intersection of AI and behavioral science.

Education

Education

Education

University of California, Los Angeles [UCLA]

2023 - Present

University of California, Los Angeles [UCLA]

2023 - Present

University of California, Los Angeles [UCLA]

2023 - Present

Fudan University

2024

Fudan University

2024

Fudan University

2024

San Jose State University

2022 - 2023

San Jose State University

2022 - 2023

San Jose State University

2022 - 2023

Evergreen Valley College

2021 - 2023

Evergreen Valley College

2021 - 2023

Evergreen Valley College

2021 - 2023

Yerba Buena High School

2019 - 2023

Yerba Buena High School

2019 - 2023

Yerba Buena High School

2019 - 2023

Precision

Stillness

Structure

Precision

Stillness

Structure

Designing Smarter Experiences.

Edin Le

UCLA

Designing Smarter Experiences.

Edin Le

UCLA

Designing Smarter Experiences.

Edin Le

UCLA